White Heron is a New England based organic tea and coffee company. They serve over 100 teas and other provisions at their cafe, process organic coffee at their Micro-Roastery and sustain a robust wholesale business.
To enhance their product offerings, HAM designed a color system for 7 types of tea, and pattern systems for chai concentrate and 3 blends of coffee. With mindfulness around materials, each product’s packaging is either recyclable or compostable, a value they focus on greatly at their cafe.
brand identity | messaging | packaging | environmental design | art direction | print