Dos is a well-loved chain of independently owned burrito shops in New England. Each of their 5 locations sells healthy, bright, fresh burritos, tacos, salads, and more. Their Taco Tuesdays are legendary around these parts.
After more than a decade with their original brand, Dos felt like it was time to give pay back to their customers and their mission - serving food that’s “HAPPY, HEALTHY, HEARTY.” We reimagined their brand from that place and created an identity system, environmental designs for all stores, and collateral systems that are bright, joyful, and lively. Tacos make us smile and so does Dos. #getyourdailydos
brand identity | environmental design | print | art direction